Breweries, Festivals & Real Ale
Promoting your brand, getting your message across and more importantly being remembered is one of the most important parts of running your business.
Breweries, Beer Festivals and the organisations such as the SPBW (Society for the Preservation of Beers from the Wood) are finding that merchandise such as enamel badges, are helping to promote their brand and events in a visual way.
The Junction Pub in Castleford are amongst a growing number of pubs and breweries who are serving real ale direct from the wood. Owners Neil Midgley & Maureen Shaw bought the Pub and set about transforming it back to a traditional venue with church style pews and a welcoming atmosphere. The Junction holds a number of live music events and in April 2014 hosted their first “Woodfest” Beer Festival. This attracted guest beers and a huge crowd. In order to celebrate the event, Neil wanted something that people could keep. He decided to produce an enamel badge and intends to produce a different design every year, so they become collectors items.
Bradfield Brewery set in the picturesque village of Bradfield on the outskirts of Sheffield recently brewed a special beer to commemorate the Tour de France coming to Yorkshire. Naturally, the worlds greatest cycle race attracted thousands of visitors to Yorkshire and Bradfield Brewery made the most of this opportunity. They set up a Music and Beer Festival over the bank holiday weekend allowing people to camp out in Bradfield, watch the race, enjoy the music and indulge in a few of the specially brewed Farmers Yellow Jersey Beer.
They also produced a limited edition of badges that were snapped up by the visitors from all over the world. These badges are now proudly worn by the recipients, ensuring the the Bradfield Breweries hospitality and beer gets remembered and talked about for years to come. All of us at the House of Logos enjoyed sampling the full range of Farmers Beers on offer at the Nags Head. Bradfield Breweries own pub, (but not the morning after)!