24 Carat Driver Training Trolley Coin
24 Carat Driver Training do exactly what their name suggests. All aspects of driver training are covered, which mainly focuses on beginners learning to drive. They decided to make a trolley coin which their details on which they could leave around the Sheffield university campuses. This proved to be a very clever marketing strategy, as students between the ages of 18 – 22 are the ones most likely to begin driving for the first time.