This was a while back now, but it’s always nice to see well respected personnel with something your company made and this is no exception! We think this is an awesome picture of the legendary racing driver Keiichi Tsuchiya sporting one of the equally awesome 7tune keyrings we produced. If you don’t know who Tsuchiya is, read this little extract I (shamelessly) copied from Wikipedia….

‘Keiichi Tsuchiya is a professional race car driver. He is also known as the “Drift King” (or Dorikin (ドリキン)) for his nontraditional use of drifting in non-drifting racing events and his role in popularizing drifting as a motorsport. He is also known for touge (mountain pass) driving’.

Lots of hard work was put into these to get the look and finish that was achieved on these keyrings and believe me, it’s not easy to get runny enamel paint to spread evenly on a domed surface. Also each keyring is individually numbered on the rear, meaning each one is truly unique, so I wonder what number Tsuchiya got in the end…..